Pedro has helped many organizations in a variety of industries maximize the use of technology to achieve business goals.

He has a long career within the systems development and information security areas at global companies such as Reuters, as well as for banks and other financial institutions, large mining companies, retailers, health organizations and more in Australia, New Zealand and Mexico. 

He is founder and Director of DS PRIMA, Supervisor of Industry Projects at Swinburne University of Technology in Melbourne, Australia. He is Interim President of ANZMEX, the Australia, New Zealand and Mexico Business Council and also Founder and President of the Australian Association of Mexican Engineers. 

Pedro is an Engineer in Electronic and Computational Systems from Tecnológico de Monterrey.  

Besides his dedication to his daughters and work, Pedro enjoys horse riding, playing musical instruments, promoting Mexican culture through folkloric dance, cooking, wine tasting, walking outdoors, listening to podcasts and, occasionally, delving in graphic design.

One of his passions is to connect people in ways that will benefit them, business and society.