What is the Inclusive Tourism Committed Distinction?
What is the Inclusive Tourism Committed Distinction?
The Inclusive Tourism Committed Distinction is awarded to companies that are committed to embracing human diversity and that have trained their staff to provide inclusive, safe and quality service to their clients.
This training is carried out through the “Tourism with IDEA” course.
The Inclusive Tourism Committed Distinction is awarded to companies that are committed to embracing human diversity and that have trained their staff to provide inclusive, safe and quality service to their clients.
This training is carried out through the “Tourism with IDEA” course.
Tourism with IDEA
The educational program “Tourism with IDEA” (Inclusion, Diversity, Equity and Accessibility) is an online course in which company staff learn how to serve and provide the best experiences to people with disabilities, older adults and the LGBTQ+ community (focus groups).
The “Tourism with IDEA” course has the following characteristics:
- Aimed at all company personnel.
- Based on the modern ‘microlearning’ methodology; The content is segmented into short video capsules of 3 to 10 minutes each.
- Total duration of 3.5 hours divided into 4 modules; 30 video capsules in total.
- Completely online and on demand with video capsules that people can watch or listen to whenever and wherever they want.
- Summary guides and other downloadable educational materials.
- Language and examples that are easily understandable for all audiences regardless of academic background.
- Presented in Spanish with examples in Spanish and English.
- Content elaborated in collaboration with 17 allied NGOs specialized in each of the focus groups.
Tourism with IDEA
The educational program “Tourism with IDEA” (Inclusion, Diversity, Equity and Accessibility) is an online course in which company staff learn how to serve and provide the best experiences to people with disabilities, older adults and the LGBTQ+ community (focus groups).
The “Tourism with IDEA” course has the following characteristics:
- Aimed at all company personnel.
- Based on the modern ‘microlearning’ methodology; The content is segmented into short video capsules of 3 to 10 minutes each.
- Total duration of 3.5 hours divided into 4 modules; 30 video capsules in total.
- Completely online and on demand with video capsules that people can watch or listen to whenever and wherever they want.
- Summary guides and other downloadable educational materials.
- Language and examples that are easily understandable for all audiences regardless of academic background.
- Presented in Spanish with examples in Spanish and English.
- Content elaborated in collaboration with 17 allied NGOs specialized in each of the focus groups.
Educational content
Module 1. Basis of the IDEA in Tourism
- What is IDEA -Inclusion, Diversity, Equity and Accessibility
- Regulatory framework
- My tree in action
- Stereotypes, prejudices, unconscious biases, and how to reduce them
- Empathy and how to practice it
- Benefits of Tourism with IDEA
- The 5 Golden Steps to Provide Inclusive Customer Service
Module 2. Tourism for all
- What is disability?
- Inclusive language
- Inclusive customer service for people with:
- Motor disability
- Visual disability
- Hearing disability
- Intellectual disability and autism
- Psychosocial disability
- Assistance dog users
Module 3. Silver travelers
- What is aging, types and stereotypes of aging
- Inclusive language about aging
- Inclusive, safe and quality customer service care for older adults
Module 4. LGBTQ+ travelers
- What does the acronym LGBTIQ+ mean?
- Neutral and inclusive language
- Pronouns and titles for the sexual and gender diversity
- Inclusive customer service for the LGBTQ+ community
Module 1. Basis of IDEA in Tourism
- What is IDEA -Inclusion, Diversity, Equity and Accessibility
- Regulatory framework
- My tree in action
- Stereotypes, prejudices, unconscious biases, and how to reduce them
- Empathy and how to practice it
- Benefits of Tourism with IDEA
- The 5 Golden Steps to Provide Inclusive Customer Service
Contenido educativo
Module 2. Tourism for all
- What is disability?
- Inclusive language
- Inclusive customer service for people with:
- Motor disability
- Visual disability
- Hearing disability
- Intellectual disability and autism
- Psychosocial disability
- Assistance dog users
Module 3. Silver travelers
- What is aging, types and stereotypes of aging
- Inclusive language about aging
- Inclusive, safe and quality customer service care for older adults
Module 4. LGBTQ+ travelers
- What does the acronym LGBTIQ+ mean?
- Neutral and inclusive language
- Pronouns and titles the for sexual and gender diversity
- Inclusive customer service for the LGBTQ+ community
Who can obtain the i Distinction?
The Inclusive Tourism Committed Distinction can be received by all establishments and companies of all sizes that provide tourism services to people or other organizations, such as: hotels, restaurants and cafes, parks and attractions, air, land and sea transportation, travel agencies. travel, vacation properties, event and convention organizers, shopping centers, among others.
The inclusive tourism committed Distinction is awarded per company or per establishment in the case of chains, groups and franchises.
The seal is valid for two years.
Who can obtain the i Distinction?
The Inclusive Tourism Committed Distinction can be received by all establishments and companies of all sizes that provide tourism services to people or other organizations, such as: hotels, restaurants and cafes, parks and attractions, air, land and sea transportation, travel agencies. travel, vacation properties, event and convention organizers, shopping centers, among others.
The inclusive tourism committed Distinction is awarded per company or per establishment in the case of chains, groups and franchises.
The seal is valid for two years.
i Distinction Categories
The Inclusive Tourism Committed Distinction, in addition to its full version, has 3 modular categories that companies can choose according to the accreditation they wish to receive, for which they take module 1 “Bases of the IDEA in Tourism” plus the corresponding module according to the following categories.
i Distinction Categories
The Inclusive Tourism Committed Distinction, in addition to its full version, has 3 modular categories that companies can choose according to the accreditation they wish to receive, for which they take module 1 “Bases of the IDEA in Tourism” plus the corresponding module according to the following categories.
TOURISM FOR ALL
Accreditation in inclusive customer service for people with disabilities.
SILVER TRAVELERS
Accreditation in inclusive customer service for older people.
LGBTQ+ TRAVELERS
Accreditation in inclusive customer service for the LGBTQ+ community.
How to obtain the i Distinction?
The Inclusive Tourism Committed Distinction is awarded to establishments and companies that wish to make a genuine commitment to inclusive tourism. The steps to follow are:
- Fill out the Registration Form for each applicant company or establishment.
- Create and communicate, internally and externally, an Inclusive Customer Service Policy. Policy Example.
- Carry out the logistics so that all the staff of the applicant company or establishment take the “Tourism with IDEA” course.
By achieving this, they will receive the “i Distinction Communication Kit”.
*Registration fees according to the size of the applicant establishment or company.
i Distinction Communication Kit
It consists of digital and printed materials so that companies can communicate this achievement internally and externally.
Digital materials:
- Examples of Internal Communication.
- Inclusive Tourism Committed Logo.
- Designs for social media.
- Example of a Press Release.
Printed materials:
- Metal display badge.
- Diploma of gratitude from the NGO that the establishment has chosen to support.
- Adhesive labels with Braille printing in Spanish and English and a QR code that takes tourists to the satisfaction survey microsite.
i Distinction Benefits
Unlimited access
The registration fee entitles the company to access the “Tourism with IDEA” course and its downloadable materials unlimitedly during the two years of validity of the badge, with the purpose of including it in the induction of new personnel.
Contribution with cause
A percentage of the registration fee is allocated to one of the NGO allies of the focus groups, thus contributing to the corporate social responsibility actions of the establishment or company that receives the distinction.
How to obtain the i Distinction?
The Inclusive Tourism Committed Distinction is awarded to establishments and companies that wish to make a genuine commitment to inclusive tourism. The steps to follow are:
- Fill out the Registration Form for each applicant company or establishment, in accordance with the monthly calendar of registrations and delivery of badges.
- Create and communicate, internally and externally, an Inclusive Customer Service Policy. Policy Example.
- Carry out the logistics so that all the staff of the applicant company or establishment take the “Tourism with IDEA” course.
By achieving this, they will receive the “i Distinction Communication Kit”.
*Registration fees according to the size of the applicant establishment or company.
i Distinction Communication Kit
It consists of digital and printed materials so that companies can communicate this achievement internally and externally.
Digital materials:
- Examples of Internal Communication.
- Inclusive Tourism Committed Logo.
- Designs for social media.
- Example of a Press Release.
Printed materials:
- Metal display badge.
- Diploma of gratitude from the NGO that the establishment has chosen to support.
- Adhesive labels with Braille printing in Spanish and English and a QR code that takes tourists to the satisfaction survey microsite.
Unlimited access
The registration fee entitles the company to access the “Tourism with IDEA” course and its downloadable materials unlimitedly during the two years of validity of the badge, with the purpose of including it in the induction of new personnel.
i Distinction Benefits
Contribution with cause
A percentage of the registration fee is allocated to one of the NGO allies of the focus groups, thus contributing to the corporate social responsibility actions of the establishment or company that receives the distinction.
Satisfaction feedback
Through various channels, tourists are invited to respond to a satisfaction survey. Its results, suggestions or congratulations are shared with each establishment for their continuous improvement processes.
Brand reputation
Companies can communicate their commitment to diversity and inclusion by placing the Inclusive Tourism Committed Distinction logo on their website, social media, OTAs, expos, among others spaces.
Advice and training
Advisory and workshops on IDEA topics in accordance with the Continuous Development Calendar, which can be accessed by company personnel who wish to delve deeper into specific topics of interest.
Business opportunities
Companies can participate in online events and forums organized by DT Latina to offer and sell their services to national and foreign focus groups; silver travelers, LGBTQ+ travelers and travelers with disabilities.
Inclusive workplace culture
Raising awareness of inclusion and how to interact with people of diverse profiles contributes to improving teamwork, the sense of belonging, staff commitment and gender equality.
National & international compliance
The “Tourism with IDEA” course provides the training bases to comply with national and international regulations and standards such as ISO 21902 on Accessible Tourism for All.
Satisfaction feedback
Through various channels, tourists are invited to respond to a satisfaction survey. Its results, suggestions or congratulations are shared with each establishment for their continuous improvement processes.
Brand reputation
Companies can communicate their commitment to diversity and inclusion by placing the Inclusive Tourism Committed Distinction logo on their website, social media, OTAs, expos, among others spaces.
Advice and training
Advisory and workshops on IDEA topics in accordance with the Continuous Development Calendar, which can be accessed by company personnel who wish to delve deeper into specific topics of interest.
Business opportunities
Companies can participate in online events and forums organized by DT Latina to offer and sell their services to national and foreign focus groups; silver travelers, LGBTQ+ travelers and travelers with disabilities.
Inclusive workplace culture
Raising awareness of inclusion and how to interact with people of diverse profiles contributes to improving teamwork, the sense of belonging, staff commitment and gender equality.
National & international compliance
The “Tourism with IDEA” course provides the training bases to comply with national and international regulations and standards such as ISO 21902 on Accessible Tourism for All.
These companies have trusted the DT Latina team
¡Sé parte de esta nueva era del turismo en México!
Síguenos:¡Sé parte de esta nueva era del turismo en México!
Síguenos:
Proud member of:
Follow us: